Bvlgari celebrates Serpenti Seduttori collection at London Fashion Week
Bvlgari swept the London Fashion Week crowd off its feet with a stunning celebration for its Serpenti Seduttori women’s watch collection – Born to be Gold
One of the highlights of the City’s chicest week, the September 15 evening event was an exhilarating way to fête the collection that was Born to be Gold, and to introduce its three latest Serpenti Seduttori styles – the first models from the line having made their debut at Baselworld 2019. A radiant occasion devoted to the preciousness of time itself, the night culminated in an exclusive performance from BRIT Award-winner Ellie Goulding.
The first-ever international launch event for a Bvlgari women’s watch, the evening transcended any single collection or creation to pay homage to life’s golden moments. And it was those golden moments that inspired Bvlgari’s Serpenti Seduttori collection. The latest iteration of Bvlgari’s cult watch Serpenti, Serpenti Seduttori was Born to be Gold, meaning it evokes the extraordinary milestones and daily triumphs that make up a woman’s life.
Bvlgari CEO Jean-Christophe Babin welcomed a glittering guestlist of celebrities, media and influencers including Lily Aldridge, Lily James, Naomi Scott, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, and Daniel Lismore.
