Montblanc re-opens boutique at Mall of the Emirates

Montblanc celebrated the re-opening of its boutique at the Mall of the Emirates in Dubai on January 27, 2020, revealing the maison’s Neo retail concept at an exclusive event for VIP customers, media, and friends of the brand. Montblanc’s Neo retail concept, designed by French designer and interiors architect Noé Duchaufour-Lawrance, is currently being rolled out globally. Managed by Montblanc’s longstanding partner Rivoli Group, the boutique has been redesigned to offer an immersive retail experience with dedicated areas for watches, writing instruments, leather goods, male accessories, and Montblanc’s growing range of technical devices.