Tiffany & Co. announces Blackpink’s Rosé as global ambassador

Tiffany & Co. announced member of girl group Blackpink and solo artist, Rosé, as its new global ambassador. Rosé, who is one of the most idolised young women in music and fashion, will debut her new role in the 2021 Tiffany HardWear digital campaign. Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany HardWear is inspired by the edge and energy of New York City. Emanating strength and confidence, Rosé wears the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds.