Gisele Bündchen wears Portofino Chronograph in IWC Schaffhausen global campaign
IWC Schaffhausen has kicked off a worldwide advertising campaign with Brazilian model and environmentalist Gisele Bündchen – IWC’s first-ever Environmental and Community Projects Advisor – to launch its new Portofino collection. In the campaign, Gisele wears different Portofino models, including the new Portofino Chronograph 39 with the IWC-manufactured 69355 calibre movement and a sapphire glass case back. Upgrading the Portofino line, IWC Schaffhausen has introduced new models in 34 mm and 37 mm. The Portofino Automatic 34 collection has been enhanced with new colours, calfskin straps, and a newly engineered metal bracelet. The new Portofino Automatic Day & Night 34 enchants with its charming day and night complication. The Portofino Automatic 37 and Portofino Automatic Moon Phase 37 feature self-winding movements from the IWC-manufactured 32000 calibre family with a power reserve of 120 hours and sapphire glass case backs. The case geometry has been optimised in the diamond-set bezels to accommodate larger diamonds and reflect the light better thanks to the improved setting.