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TAG Heuer is in tune with new brand ambassador

TAG Heuer is proud to announce popular DJ, David Guetta, as its new brand ambassador. Aiming its products at the younger generation, TAG Heuer has prompted music lovers to take interest in its specifically dedicated Formula 1 timepiece that is designed with clubbers in mind. The artist, who has transformed the sound of radio with electronic music, is one of the most followed people with an incredible social reach and has established himself as not just a dance icon but the music icon for this generation. He sold over 9 million albums and 35 million tracks worldwide.

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