Hublot celebrates new boutique with a Big Bang
Hublot celebrated 10 years of the Big Bang collection with the launch of its new flagship boutique at Dubai’s largest and busiest mall, which also showcased three new models from the signature collection
In the esteemed presence of Jean-Claude Biver, Chairman of Hublot and President of the LVMH Watch Division, Marco Tedeschi, Hublot Regional Director Middle East & Africa and members of Ahmed Seddiqi & Sons, Hublot is proud to celebrate the procurement of prime retail space at the heart of Dubai with a new store opening in The Dubai Mall. “We are confident that the brand will grow even stronger with this new location and with the collaboration of our long-standing partners and friends from Ahmed Seddiqi & Sons,” enthused Jean-Claude Biver.
The new boutique is the 10th location for the brand in the Middle East, and was inaugurated on the 28th of April, 2015, in celebration of the 10th anniversary of the Big Bang collection that has welcomed three new members for the pivotal year. Exclusively invited guests, collectors and press members joined Ahmed Seddiqi & Sons Vice Chairman, Abdulhamied Ahmed Seddiqi and Senior Vice President of Sales and Retail, Mohammed Abdulmagied Seddiqi to discover the layout of the new boutique, which highlighted this year’s latest timepieces and Big Bang watches from the past decade. Also on show were three new models from the Big Bang range that have been specifically unveiled for the legendary anniversary; The Big Bang Unico Full Magic Gold, The Big Bang Tourbillon 5-day Power reserve Indicator Full Magic Gold and The Big Bang Unico "10 years" Haute Joaillerie.
The evening began in the Grand Atrium of the mall where a Hublot display booth illustrated pictures of the Big Bang collection, and ended in the newly opened boutique with the exciting musical performance of international DJ and producer Pierre Ravan, and live calligraphy of the Arabic “Hublot Loves Dubai” logo by famous calligrapher Wissam Shawkat. The presence of His Highness Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum reinforced the special bond between Hublot and the city of Dubai.
Guests couldn’t help but admire the plush interior of the boutique, with its famous “Art of Fusion” theme resonating throughout the store. A warm and welcoming ambiance was created with contemporary reinterpretations of 16th-century mouldings, silver brushed oak floors and upholstered walls covered in silk-fabric. The interior is interspersed with black wood and chrome steel details that complement the Italian hand-made contemporary furnishing that serves to enhance the lavish feel of the soft-furnishings that match the exquisite timepieces on display.
