TAG Heuer supports charity in New York City

In keeping with its charitable spirit, TAG Heuer has teamed up with Street Soccer USA’s third annual Times Square Cup held on the 12th of July, 2015. The Swiss watch brand supported the sports event that falls in line with the brand’s “Don’t Crack Under Pressure” philosophy. The Times Square Cup promotes ideals of leadership and teamwork while the Street Soccer USA commits to fostering opportunities for homeless youth and adults. TAG Heuer served as the Official Timekeeper and presented the official timepiece at the gathering that saw the participation of over 30 teams, including soccer player Dax McCarty, the current Captain of the New York Red Bulls.