TAG Heuer collaborates with Cara Delevingne for Cecil the Lion

Moved by the death of Cecil the Lion, supermodel and TAG Heuer brand ambassador Cara Delevingne auctioned her personal TAG Heuer Signature Edition Carrera watch on eBay to support WildCRU.org (Wildlife Conservation Research Unit), one of the largest conservation research institutes in the world who tracked the lion since 2008. The online sale happened ahead of the timepiece’s launch in September, and garnered a winning bid of US$ 14,430. The Swiss luxury watch brand matched the bid, raising the funds to a total of US$ 28,900 that were donated to support the wildlife conservation programs of WildCRU.org.