TAG Heuer teams up with the Chicago Marathon

Swiss watch brand TAG Heuer played a strong involvement at the 38th Bank of America Chicago Marathon that took place at the heart of the city on the 11th of October, 2015. The avant-garde label celebrated with the huge sports event, with nearly 45,000 runners and 1.2 million spectators, as its Official Timekeeper and Official Timepiece. TAG Heuer also selected a group of twenty runners that represented the brand’s mindset of mental fortitude, perseverance and inner strength. The runners trained for the marathon with TAG Heuer’s philosophy ‘‘Never Crack Under Pressure’ in mind, and challenged themselves to reach the goal that they once thought impossible.