Breitling Boutique arrives at the world’s largest shopping mall

Swiss aviation chronograph specialist, Breitling, has unveiled its fourth store in Dubai and the eleventh boutique in the Middle East during its opening in The Dubai Mall

In partnership with the region’s largest retailer of Swiss watches, Ahmed Seddiqi & Sons, the Swiss watch brand, Breitling, opened the doors of its new boutique on the ground floor between the Grand Atrium and the Bloomingdale’s Atrium in The Dubai Mall.

To celebrate the launch, the renowned Breitling Wingwalkers, who famously took H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum on a private wingwalk during their visit to Dubai in 2014, were present together with senior management of the brand and Ahmed Seddiqi & Sons, and over 120 special guests. Breitling also unveiled an incredible custom designed 3D artwork, depicting the seven jets of the Breitling Jet Team flying over Dubai.

Thanks to the entirely glazed façades making the Boutique interior design highly visible from the outside, the Breitling Boutique concept stands out in the watch retail environment. Aside from the latest Breitling and Breitling for Bentley collections, the guests are also able to view pop art paintings in the warm and welcoming atmosphere.

The new boutique offers collectors, connoisseurs and fans of the brand, a unique shopping experience which is enhanced by the Breitling Radio and the distinguished Breitling fragrance combining wood and masculine notes. Catering to their clientele, a VIP seating area in the Breitling Boutique allows customers to sit in comfort and discover the true essence of Breitling.