Chopard commits to responsible and ethical gold supply chain

Chopard continues to lead the watch and jewellery industry with its new partnership with PX Précinox SA to establish the first commercial export route for Fairmined Gold from Bolivia

Since Chopard forged a philanthropic partnership with the influential South American mining NGO, the Alliance for Responsible Mining (ARM) in its “Journey to Sustainable Luxury”, the Swiss luxury company has begun its commitment to improve the environment and the lives of those at the very beginning of the supply chain.

In October 2015, Chopard continue to embark in its commitment and led the industry to reaching the goal of ethical gold supply chain. Its new partnership with Précinox SA, the Swiss gold refinery company, will see the gold exported and refined using the PX Précinox fully segregated ‘track and trace’ processing system. The Fairmined gold’s final destination will be Chopard’s workshops in Geneva, making it fully traceable from mine to product.

The luxury watch and jewellery manufacture became the world’s first brand in the industry to enable mining communities to reach Fairmined certification as well as provide training, social welfare and environmental support. The L.U.C Tourbillon QF Fairmined is the world’s first watch created from Fairmined gold which was followed by the L.U.C XP Fairmined watch, and the Palme Verte collection of diffusion jewellery in Fairmined gold.

Chopard continues to work on other key raw materials in its supply chain, as well as increasing operational efficiency and maintaining its status as a RJC certified member fully adhering to the RJC Code of Practices.