MB&F debuts M.A.D.1S housing a Swiss movement
Maximilian Büsser and the MB&F team debuted the fifth edition in the M.A.D.Editions story at Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe – the M.A.D.1S that is slimmer and features a single cylinder and a Swiss-made movement
Four iterations of the M.A.D.1 later, the family of watches continues to grow. With the anticipated future of its successor, the M.A.D.2 on the horizon, the story of the M.A.D.1 doesn’t just stop here, however. Three years on, and coinciding with Geneva Watch Days 2024, the M.A.D.1S joins the collection. The addition of the letter S isn’t just for the sake of generating another reference number, but also refers to a slimmer, single cylinder, and Swiss-made movement offering.
Debuting its first ever Swiss-made movement in the series, the M.A.D.1S now plays host to an automatic La Joux-Perret G101 movement, beating at a frequency of 28,800 bph/4 Hz with a power reserve of 68 hours. Housed in a Stainless Steel 316L case, at 42mm x 15mm, it showcases an alternative movement proposition in the line-up. Rather than repeat the story of its predecessors, the M.A.D.1S offers something different, turning the page on a new chapter.
With around 6,000 wrists bearing ownership of a M.A.D.Edition to date, the M.A.D.1S welcomes the next community of collectors and culturally curious wrists with a more streamlined presence, in part thanks to the new Swiss-made movement. The reduced height of 15mm – 20% slimmer than previous M.A.D.1 editions – is also obtained thanks to the single cylinder display (previous editions featured two cylinders, one for hours, one for minutes). The slimmer movement and case size are matched with re-worked lugs for a sleeker fit, along with a modified rotor that offers further transparency to the movement.
The M.A.D.1S will be available to ‘Friends’ (suppliers) and ‘Tribe’ members (MB&F collectors) in a limited series with bespoke purple accents on the dial. To the public, who have continued to champion the M.A.D.Editions in their numerous variations, the M.A.D.1S will debut with ice-blue accents.
Averse to prolonged waiting lists and countless queues, the team behind M.A.D.Editions have created a raffle system to allow for as fair distribution to the public as possible. Open for several days, the raffle allows ample time for entrants to register, while removing as best as possible multiple registrants and bots, to ensure as fair a result as possible. The random draw is taken under the supervision of a bailiff.
