Laurent Ferrier appoints Florent Perrichon as new CEO

Laurent Ferrier, the Swiss independent watchmaking brand, announced the appointment of Florent Perrichon as its new Chief Executive Officer. Florent Perrichon has built a career spanning over 25 years in the luxury, fashion, and business sectors. Florent’s expertise includes marketing, selective distribution, and production across various sectors within the luxury industry, particularly in watchmaking, jewellery, fashion, and accessories. His track record includes working with prominent luxury houses such as LVMH, where he spent six years at TAG Heuer and De Beers, as well as CEO of Cerruti, where he successfully led a brand turnaround. Having served as board member at Laurent Ferrier since 2013, Florent has an in-depth understanding of the brand. Florent holds a degree from the École Polytechnique in Paris.