The iconic Serpenti from haute horlogerie maison Bvlgari transforms once again into something more horological and more precious. At its core beats the Lady Solotempo BVS100, an all-new in-house automatic movement, crafted with Bvlgari’s unrivalled expertise
2025, the Year of the Snake, sets the stage for Bvlgari to unveil a defining transformation in its iconic Serpenti legend. As the Chinese calendar celebrates this magnetic astrological symbol, Bvlgari imbues its iconic reptilian design with a new dimension: eternity. Revered since ancient times, the serpent has symbolised the universe’s cyclical rhythm and perpetual renewal. Equipping the Serpenti with an in-house self-winding movement was a natural evolution for Bvlgari.
Serpenti is more than an icon; it’s a signature, according to Fabrizio Buonamassa Stigliani, Bvlgari’s Executive Director of Watch Design. The snake, with its mythical allure, has long fascinated the Maison, whose origins are steeped in Greco-Roman art and culture. This deep connection has unlocked an infinite realm of creativity. Inspired initially by the splendour of Roman jewellery worn by Cleopatra, Serpenti continually reinvents itself, mirroring the transformative essence of femininity. The Serpenti Seduttori, with its second-skin bracelet and hexagonal scales, wraps around the wrist with effortless charisma.
First introduced in 1948 as a mechanical timepiece, Serpenti was originally equipped with some of the finest movements of its era. Today, Bvlgari reconnects with this heritage through the Lady Solotempo movement, developed and produced entirely in-house at its manufacture in Le Sentier. This new calibre joins a prestigious family of horological achievements, following the Tourbillon in 2020 and the Piccolissimo in 2022.
In 2025, the Year of the Snake, the Lady Solotempo BVS100 heightens the hypnotic allure of Serpenti Seduttori. These new talismans feature hours, minutes, and seconds displays, with the term “Automatic” on the dial as a nod to their mechanical sophistication. Diamond accents on the bezel underscore this technical feat, while the transparent sapphire case back reveals the mesmerising motion of the oscillating weight. Adorned with seven serpent-inspired scales, the weight symbolises the watch’s perpetual renewal, powered by the wearer’s every movement.
Reflecting this evolutionary leap, Bvlgari has refined the sinuous contour of the Serpenti case. Its sleek, flowing curves radiate femininity, while the cabochon-cut rubellite crown offers a tactile connection to the mechanical masterpiece within.
