Lily Aldridge new Brand Campaign Ambassador for Bvlgari

Bvlgari introduced supermodel Lily Aldridge as its new Brand Campaign Ambassador 2016/2017, in a press conference at the brand’s 5th Avenue store. Daniel Paltridge, President of Bvlgari North America, and Stéphane Gerschel, Bvlgari’s International Communications Director, presented Lily at a special ceremony during New York’s Fashion Week. An exclusive behind-the-scenes video was unveiled to the press in tandem with the announcement. Lily Aldridge embodies Bvlgari’s ultimate muse, a sun-kissed Mediterranean Renaissance beauty who conveys the bold sensuality of the campaign. Captured by legendary photographer Mario Testino, Lily’s audacious attitude reflects the Larger Than Life charisma of Bvlgari.

Photo credits: Getty Images