OMEGA’s Speedy Tuesday offered via Instagram sold out in hours

For the first time, the Swiss watchmaker OMEGA offered online sales – marketed and sold exclusively online – of a new timepiece. The OMEGA Speedmaster “Speedy Tuesday” Limited Edition was showcased on the @OMEGA Instagram channel and customers were able to click through to a dedicated page at omegawatches.com where they reserved the watch and could even specify the Limited Edition number they wanted. All 2012 pieces were sold out in 4 hours, 15 minutes and 43 seconds. The watches will be delivered in the summer of 2017. The design of the watch is inspired by OMEGA’s Speedmaster “Alaska Project III” model, created for NASA in 1978.