Baume & Mercier announces chef Michel Roth as new ambassador

The haute horlogerie maison drawing on the similarities of a Baume & Mercier watch and a gourmet dish both depending on striking a perfect balance between tradition and creativity, in which the mastery of time plays a key role, has announced the Michelin-starred chef as its new ambassador. Chef Michel Roth shares with the Maison the same values of simplicity, excellence, rigorous discipline, and the ability to remain closely attuned to individual tastes. Michel Roth, a native of Moselle, is one of France’s top award-winning chefs.