Bvlgari doubles #SeeMyWish campaign donation to $500,000

After Bvlgari’s #SeeMyWish social media campaign quickly reached its $250,000 goal, Bvlgari decided to double its charity donation to $500,000 for Save the Children. The holiday campaign, which ended on December 11, was Bvlgari’s latest collaboration with the international children’s charity. #SeeMyWish is a part of Bvlgari’s Wish Upon a Star holiday campaign, promoted by Bvlgari’s celebrity ambassadors. For every repost of Bvlgari #SeeMyWish Weibo post or #SeeMyWish closed-eye selfie post, Bvlgari donated $1 to Save the Children.