Baume & Mercier announces new CEO

Baume & Mercier announced the appointment of Geoffroy Lefebvre, currently Deputy Chief Executive Officer of Jaeger-LeCoultre, as its Chief Executive Officer, effective June 1, 2018. Lefebvre joined Richemont as Organisation Director in 2011, after ten years of experience in strategy, operations and technology consulting at McKinsey & Company. During his seven-year tenure with Richemont, he was successively Group Industry Director, then joined Vacheron Constantin as COO and most recently took over his current position at Jaeger-LeCoultre.

Alain Zimmermann, currently CEO of Baume & Mercier, is appointed Specialist Watchmakers E-distribution Strategic Project Director at Richemont, effective June 1, 2018. The CEO of Baume & Mercier since 2009, he successfully implemented the new communication and product strategy repositioning illustrated by the recent launch of the new manufacture calibre Baumatic.