Hublot at FIFA World Cup | Hublot Watches
For its third involvement with the World Cup, Hublot was more than just the official watch and official timekeeper of the world’s greatest football competition…
By inviting its customers and friends of the brand to join it in the stands, Hublot allowed 1,000 guests to join in the thrill of the beautiful game over the entire month; an enriching experience that further strengthened the marque’s bonds with friends and aficionados.
In terms of awards, the watchmaker once again achieved maximum visibility in the 12 stadiums, during the 64 games, totalling more than 20 minutes of game time.
Hublot was very visible at the World Cup; the referees’ wrists vibrated 163 times thanks to the Big Bang Referee 2018 FIFA World Cup Russia connected to the video assistant referee system. The ultimate watch for true football fans set the pace for the World Cup, in real time, announcing the games 15 minutes before kick-off, signalling yellow cards, red cards, and substitutions, not to mention the goals, of course. All of this was complemented by game statistics, the scores, the number of cards, the names of the scorers, the substitutions and the length of the games.
After the Metropol and the Tsum Boutique, Hublot opened its third boutique in Russia on June 15 in the oldest department store in St Petersburg. A few steps from the Hermitage Museum is the new boutique, 26 sqm dedicated to the fusion of materials and to football.
Hublot watches at the World Cup
Under the sounds of the closing ceremony, Hublot brought together its guests and friends from the world of football to a party dedicated to the World Cup on July 14. Players from this 21st World Cup and legends of the beautiful game – including Stanislas Cherchesov, Didier Deschamps, Marcel Desailly, Björn Kuipers, Maradona, Roberto Martínez Montoliú, José Mourinho, Juan Carlos Osorio, Pelé, Hervé Renard, Jorge Sampaoli, Xherdan Shaqiri, Alexeï Guennadievitch Smertin, Gareth Southgate and David Trezeguet had a ball. At the end of the evening, the watchmaker showcased its other passion – music. After a performance by Paul Oakenfold, the electronic beat of William Grigahcine, aka DJ Snake, set the rhythm. A Hublot addict and a football fan, the global artist, who is racking up appearances at festivals, hits and performances, is the latest Hublot ambassador.
