A. Lange & Söhne is expanding its presence in the Middle East by partnering with luxury watch retailer Attar United to open its first boutique in Riyadh. The new boutique located on the ground floor of the Mode Al Faisaliah in the business district of Riyadh marks a major step in the company’s retail strategy in the Middle East. With an area of over 85sqm, the boutique is ideal for the watchmaker’s new interior architecture concept characterised by openness, clarity, and eloquence. The Experience Library, an oversized type case presents numerous exhibits that tell the story of the manufactory and its craftsmanship using lovingly designed objects.
