Ahmed Seddiqi & Sons adds Persée Paris to portfolio

Ahmed Seddiqi & Sons, UAE’s leading luxury watch and jewellery retailer, has announced the addition of Parisian contemporary jewellery brand, Persée, to its portfolio available exclusively across its boutiques. Established in 2017 by Nawal Laoui, Persée embodies the essence of Parisian elegance with a contemporary twist, drawing inspiration from Laoui’s global travels, a deep appreciation of modern art, and the enchanting tales of Greek mythology. Laoui’s oeuvre is centred around the laser-drilled diamond technique, creating fine and delicate jewels. In addition to its various collections such as Danae, One, Héra Floating, The Pierced Diamonds, the brand also offers its customisable The Chain Lab and The Piercing Lab solutions.