A new watchmaking gallery has now arrived in Monaco. A unique concept, it brings together niche brands on the basis of their common values rather than their types of watch, ranges, or similar styles
A brain-child of Karl-Friedrich Scheufele, Art in Time brings together houses that share the same founding inspiration, characterised by independence, creativity, and exclusivity. Ferdinand Berthoud, Chopard, Greubel Forsey, L’Epée, MB&F, Ressence, Florian Schlumpf, and URWERK are the first brands to be part of Art in Time.
Located in the new, prestigious One Monte Carlo complex, close to the legendary Hotel de Paris, this exclusive space will show just a few exceptional timepieces in a refined, minimalist setting. The brands’ names and logos will blend into surroundings devoid of any superfluous furnishings, thus ensuring the timepieces remain the focus of attention, with nothing to distract the gaze of lovers of beautiful things.
The vocation of Art in Time is to offer only quintessential watchmaking art; ultimately, it could also include other art forms in relation to time. To date, it is the only venue in the world to offer a selection of timepieces of this standard all in one place.
