Audemars Piguet celebrates Royal Oak’s 50th anniversary in Dubai

Haute Horlogerie manufacturer Audemars Piguet kicked off the 50th anniversary celebration of its iconic Royal Oak – which was officially launched on April 15, 1972 at the Basel Fair – with the reveal of the brand’s first dedicated installation located at the heart of The Dubai Mall in the Fashion Avenue Atrium, where it ran until April 24, 2022. The first in a series of public immersive sensory experiences and events taking place between April and September in key cities around the world, the edutainment platform offers a journey into the Royal Oak’s multifaceted world through an experiential overview of its 50 years of design and technical innovation.