Audemars Piguet celebrates Serena Williams’ 22nd major victory

Serena Williams defended the crown she won last year in a thrilling Ladies’ Singles Final match on Saturday July 9, against German player Angélique Kerber. This is her 22nd title in a Grand Slam tournament, which allows her to equal Steffi Graff’s open-era record. Serena also won the Ladies’ Doubles with her sister Venus just a few hours later. Audemars Piguet’s brand philosophy “To break the rules, you must first master them”, perfectly embodies Serena’s unrelenting drive and passion. The brand now celebrates this spirit and shows its support in a new campaign launched on social media worldwide.