Audemars Piguet launches redesigned boutique at Mall of the Emirates
Audemars Piguet Mall of the Emirates
Audemars Piguet Mall of the Emirates: The refurbished Audemars Piguet flagship boutique at Mall of the Emirates flaunts a new design concept that is inspired by its home in Le Brassus in the Vallée de Joux in Switzerland
On the 22nd of November 2015, in partnership with the Middle East’s largest Swiss watch retailer Ahmed Seddiqi & Sons, the oldest family owned Horlogerie brand, Audemars Piguet, unveiled its new design concept at its flagship boutique at Mall of the Emirates.
The special occasion witnessed the attendance of esteemed guests, collectors and press members who joined Audemars Piguet Chief Executive Officer François-Henry Bennahmias, CEO of Audemars Piguet for Middle East Nicolas Garzouzi, Ahmed Seddiqi & Sons Vice Chairman Abdulhamied Ahmed Seddiqi, and Senior Vice President of Sales and Retail Mohammed Abdulmagied Seddiqi at an elegant cocktail evening to rediscover the new boutique. Special guest, professional golfer and Audemars Piguet ambassador, Darren Clarke, joined guests to mark the occasion.
Situated on Level 1 of the mall, the boutique showcases an elegant design concept that captures the 140-year old brand’s core values including its origins, artistry and extraordinary relationships. Created with the Valley’s atmosphere and base materials in mind, the blend of wood, metal and idyllic landscapes of Le Brassus, immerse clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet.
The redesigned flagship boutique invites watch enthusiasts and collectors to enjoy in an unparalleled level of comfort as they view the emblematic and key timepieces as well as pieces from the new collection.
