Audemars Piguet opens its new boutique on Rodeo Drive

Audemars Piguet, one of the oldest names in fine watchmaking, observed the grand opening of its fourth boutique in the USA with the unveiling of its latestone on the world-famous luxury shopping destination: The Rodeo Drive. The Beverly Hills boutique, which is located in the picturesque shopping arcade Two Rodeo was the perfect backdrop to recreate the Company’s Swiss roots. The 1,342-square-foot three-level boutique offers the full range of Audemars Piguet’s collection, featuring oak, Vals stone, and metallic surfaces that evoke the natural beauty of the Vallée de Joux region in Switzerland. Brand ambassadors Serena Williams and Freida Pinto helped the Manufacture bring a little bit of Le Brassus to Beverly Hills.