Audemars Piguet partners with Marvel

Haute horlogerie marque Audemars Piguet announced the start of a collaboration with Marvel, one of the most prominent character-based entertainment companies. Inspired by historical character watches, including some of Gérald Genta’s timepieces from the 1980s, Audemars Piguet wanted to pay tribute to the next generation of inspirational Super Heroes and chose to focus on the powerful Marvel Universe. Audemars Piguet has formed a long-term joint-collaboration with First Book and Ashoka, two non-profit organisations, to correspond with the launch of the Marvel collaboration. Together, First Book, Ashoka and Audemars Piguet will establish a programme wherein students will be given the resources to drive change in their communities.