Audemars Piguet unveils new boutique in The Dubai Mall
Audemars Piguet Dubai Mall
Audemars Piguet Dubai Mall: Partnering with the Middle East’s largest Swiss watch retailer Ahmed Seddiqi & Sons, the Horlogerie brand Audemars Piguet unveiled its new flagship boutique
The Dubai Mall, on the evening of November 20, saw esteemed guests, collectors, and press members throng the flagship boutique that has been inspired by the home of Audemars Piguet – the oldest family-owned Horlogerie brand –in Le Brassus in the Vallée de Joux.
They were joined by François-Henry Bennahmias, Audemars Piguet Chief Executive Officer; Giulio Papi, Director of Research and Development, Audemars Piguet Renaud et Papi; Nicolas Garzouzi, CEO of Audemars Piguet for the Middle East; Abdulhamied Ahmed Seddiqi, Vice-Chairman – Ahmed Seddiqi & Sons; and Mohammed Abdulmagied Seddiqi, Chief Commercial Officer – Ahmed Seddiqi & Sons, at an elegant celebration.
Situated on the ground floor of the mall, the boutique showcases an elegant design concept that captures the 140-year-old brand’s core values: origins, artistry and extraordinary relationships.
The blend of wood, metal and idyllic landscapes of Le Brassus immerses clients in the Vallée de Joux in Switzerland, the birthplace of Audemars Piguet.
Created with the Valley’s atmosphere and base materials in mind, customers are invited to discover the brand’s heritage, craftsmanship and watchmaking expertise.
Emblematic/key timepieces, as well as pieces from the new collection, will be showcased around the boutique for watch enthusiasts and collectors to enjoy in an unparalleled level of comfort.
