Swiss Haute Horlogerie manufacturer Audemars Piguet – in partnership with local retailer Ali Bin Ali – celebrated the relocation of its Doha boutique to the Place Vendôme Mall, with an immersive journey through the Royal Oak’s multifaceted world
Giving an experiential overview of its 50 years of design and technical innovation, the pop-up installation was held in line with a series of events, which have taken the shape of public immersive sensory experiences, pop-up exhibitions and exclusive dinners, organised by the brand since April 2022 in key cities around the world to celebrate the iconic timepiece’s 50th anniversary.
Echoing the youthful spirit of the Manufacture, the pop-up installation at Place Vendôme Mall invited guests to dive deep into the Royal Oak’s cultural universe and follow the journey of this iconic timepiece from its first inspirations to its evolving conversation with the larger cultural world.
Heritage pieces from the iconic collection were presented alongside a selection of 2022 Royal Oak novelties, while a watchmaking expert from Le Brassus introduced visitors to the Manufacture’s uncompromising craftsmanship blending age-old skills with avant-garde designs. Celebrations continued in the newly open boutique, where guests discovered the brand’s new book “Royal Oak: From Iconoclast to Icon”, published by luxury publishing house Assouline and written by award-winning cultural journalist Bill Prince.
