Baselworld relaunch needs more time

Baselworld organisers have decided to take more time for the launch of the new concept, and therefore Baselworld, scheduled for spring 2022, will not take place. This decision is based on the experience gained from the Pop Up Event at the Geneva Watch Days and on intensive discussions with manufacturers and retailers, and the fact that it is particularly difficult to launch a new concept for a new target segment due to the renewed aggravation of the COVID situation and the associated uncertainty. Meanwhile, an interdisciplinary team from the MCH Group will analyse the target segments, with particular attention paid to the latest trends in marketing and distribution in the post-pandemic period. Due to the cancellation of Baselworld 2022, Managing Director Michel Loris-Melikoff has decided to leave the company and take on a new challenge.