Baume & Mercier launches digital campaign with Al Manara International Jewellery

In conjunction with the global launch of the elegant Classima collection, luxury brand Baume & Mercier released a distinctive film that celebrates the spirit of the talisman-watch range, and partnered with Al Manara International Jewellery for a local participatory social media campaign. Running for one month from the 3^rd of September to the 3^rd of October, 2015, the campaign would involve an Instagram competition whereby the young entrepreneurs were invited to share the moment of their first professional success in the form of text, photos or videos. For announcement on the 7^th of October, 2015, the successful winner would receive a Classima watch from the esteemed Swiss watchmaker.