Baume & Mercier official timekeeper for FFWD

Baume & Mercier was official timekeeper of the illustrious Fashion Forward Dubai (FFWD). As part of the event, the marque hosted a reception where three popular influencers from the region – Lama Al Akeel, Zeynab El-Helw, and Dana Ahmed – sported the Promesse 10159, and the Petit Promesse 10289 and 10288 respectively. The watchmakers also announced that three of the region’s upcoming fashion designers, whose names would be announced in May this year, would be selected to sketch and create straps for the brand’s feminine timepieces. They would collaborate with the brand and unveil their final creations during the tenth season of FFWD in October this year.