Bell & Ross reinvents the BR 03 collection
‘Creative and brilliant changes that inspire’ best describes the essence of Bell & Ross’ new version of its emblematic BR 03 watch. The BR 03 shares similarities but has been taken to a higher level by means of a sophisticated evolution. The new collection revisits three watches with black ceramic cases, and three in polished steel, with new additions of a copper dial model, and one in khaki-coloured ceramic
The BR 03 collection embodies Bell & Ross’ identity and style and has been one of its landmarks as of 2006. Since its inception in 1994, the brand has proudly been the ultimate reference in the field of aviation watches, by meeting the demands of professional users in extreme conditions. Its design principles are inspired in aircraft cockpits and aeronautical instrumentation, which ensures first class performance. Legibility, functionality, precision, and reliability are guaranteed in every Bell & Ross watch.
The brand is a benchmark in the world of professional aviation watches. It is also respected because it epitomises the spirit of refinement and good taste. Now, it is revisiting its case, identifiable worldwide. Its legendary “circle within a square, held by four screws” is reminiscent of the silhouette of cockpit clocks. The BR 01 made its appearance in 2005 with an imposing 46 mm case. In 2006, the 42 mm model was launched with great success. In 2023 the BR 03 surprises, once again, with a 41 mm case and other remarkable features.
In the universe of watchmaking design, every millimetre counts. Enlarging or reducing a case is a serious matter. Designers often prefer to start over, rather than altering an iconic model. Bruno Belamich, Bell & Ross’ co-founder and Creative Director, said that with the new BR 03, the brand modified the proportions of the collection by respecting its canons. Their goal was to preserve the identity that had made the BR 03 so successful, while adapting it to the new times and maintaining its allure.
The slightly smaller dimensions of the case – from 42mm to 41mm – are delicate and powerful at the same time. They are immediately perceived by the eye and change the look and feel of the watch. This is enhanced by the lugs, which have now changed from 4.5mm to 4mm. These transformations reflect an exciting and newfound rhythm. The evolution of the BR 03 includes a narrower rubber strap and a new automatic movement: the BR-CAL.302, which introduces an extended power reserve of 54 hours. This implies the watch can be left unused and will display the exact time two days later.
The vibrant and breathtaking BR 03 collection is novel and classic at the same time. The brand’s iconic models are now powered by the latest automatic BR-CAL.302 calibre and are also water-resistant to 100 meters. The new BR 03 collection presents six iconic designs revisited: three models with a black ceramic case, and three versions in polished steel. Completing the collection are two new timepieces: one model equipped with a copper dial – the BR 03 Copper; and a version in khaki-coloured ceramic – BR 03 Military.
The three models in Bell & Ross’ black case are Black Matte, Phantom and Heritage, with a resolutely retro look. Three versions in polished steel – Black Steel, Blue Steel and Golden Heritage – come with black, blue, and brown dials, respectively. The latter surprises us with a new tone that evokes a trendy vintage spirit with the Heritage concept at its heart.
BR 03 Copper
The attractive copper dial of the BR 03 Copper is achieved through a galvanisation process and is enhanced by engraved black numerals and indexes that give it further depth. It has blue metallic hands that provide an original and charming retro look with a modern twist.
BR 03 Military
Finally, the BR 03 Military Ceramic combines a matte black ceramic case with a khaki dial. This powerful watch is boldly positioned as a military-inspired timepiece that has also influenced Bell & Ross since its beginnings.
