Swiss watchmaker Blancpain and the Professional Association of Diving Instructors (PADI), the world’s largest dive training organisation, are joining forces to help protect 30% of the ocean by 2030, by fundamentally increasing the number of marine protected areas (MPAs) around the globe over the coming decade. The organisations unveiled their collaborative partnership at the 9th Annual World Ocean Summit, the flagship event that tackles the greatest issues facing our blue planet. At the heart of the multi-year, multi-million-dollar initiative is the flagship citizen science programme, Adopt the Blue in which 6,600 registered PADI dive centres and resorts will be activated to develop the largest network of marine protected areas on the planet.
