Blancpain opens flagship store in Beijing

Blancpain announced the opening of its largest flagship store in Beijing, located at the prestigious China World Mall, one of the country’s most thriving retail facilities. With its impressive 380sq.m two-storey showroom, the boutique is ideally situated on the ground floor of the upscale “China World Mall” tower, adjacent to Beijing’s central business district. The shop’s unique architecture features a main entrance entirely made of glass, and is directly accessible from the road. Inside the mall, there is a second entry point featuring a design closely inspired by the brand’s centuries-old “farmhouse” production facility in Le Brassus, in the Vallée de Joux, Switzerland.