Blancpain announced a three-year global partnership with the famous gastronomic Michelin Guide. In addition to its roles as official timekeeper of renowned culinary contests and reviewer of the world’s finest restaurants in its corporate magazine “Lettres du Brassus”, Blancpain has adorned the wrists of famous chefs for more than three decades. Surrounded by a circle of friends encompassing more than 100 Michelin stars, Blancpain and the Michelin Guide will work together in promoting excellence, passion and expertise. Every year, more than 20 events and guides will celebrate haute cuisine, from Shanghai to Paris via New York and Tokyo, to mention only a few locations.
