Bollywood mega-star inaugurates OMEGA boutique
The Kuwaiti market was treated to a new experience on the 30th of April, 2015 when Bollywood actor, Abhishek Bachchan, arrived in the city to help inaugurate the new OMEGA boutique
OMEGA brand ambassador and famous multi-talented actor, Abhishek Bachchan was welcomed to the new location of OMEGA’s exquisite boutique at the 360 Mall in Kuwait city. Sporting a De Ville Trésor timepiece on his wrist, the actor was greeted by a crowd of devoted fans outside the store. His chosen timepiece is characterised by its thin, golden case that houses a slim mechanical movement within. The silvery opaline dial is decorated with a vintage “clous de Paris” pattern, domed 18K gold indexes and a date window at 6 o’clock and is protected with a scratch-resistant sapphire crystal that is treated with an anti-reflection coating. The precious watch is completed with a brown leather strap that is sure to fit any occasion.
The prestigious event saw numerous press members and friends of the brand crowd into the store in support of the new venture. With canapés and cocktails in hand, the guests were able to browse the stunning new novelties on display behind gleaming sheets of polished glass. The elegant aspects of store were admired by those attending, where the design of the salon followed in line with OMEGA's global concept, which is inspired by the natural elements of air, water and sunlight. Cream hues follow throughout the interior, and exotic reconstituted zebra wood furniture is dotted throughout the open floor. Innovative timepieces are highlighted behind chiselled glass surfaces, where the attention to detail and quality is amplified for which OMEGA has long been known.
Also in attendance were OMEGA’s Vice President and Head of International Sales, Raynald Aeschlimann, Ali Morad Behbehani, President of Morad Yousuf Behbehani Group and H. E. Etienne Thévoz, Swiss Ambassador to Kuwait who all took participated in the official ribbon-cutting ceremony with Abhishek Bachchan, who reiterated his commitment to OMEGA and spoke highly of the brand’s superior designs legacy and its passion for the sophisticated craft of watchmaking, “I am pleased to know that OMEGA has added one more boutique to its locations for Kuwaiti watch-lovers. The discerning Kuwaiti watch-buyer will benefit greatly from the offerings at the new OMEGA boutique at 360 Mall”.
Raynald Aeschlimann added, “We are very happy to extend the number of boutiques in Kuwait with the opening of the new one at the 360 Mall. Kuwaiti shoppers are well acquainted with some of the best brands in the world and we are looking forward to sharing our full range of products with them in this true `house of OMEGA’.”
