BUBEN&ZORWEG among Top 25 German Luxury Brands

BUBEN&ZORWEG de¬buted directly in the top 10 per cent, among the 250 Luxury brands scrutinised by a board of 150 experts, placing itself among the very finest luxury marques such as A. Lange & Söhne, Montblanc, Leica, Porsche and BMW. Evaluated by the Influx Institut and EY advisory services company during the 6th Luxury Business Day in Munich, the brand was identified as the “Top New Entrant to the ranking list”. The total score consists of a hard (“facts”) and a soft (“emotions”) score, thus combining rather hard, cognitive criteria and an intuitive component with softer, more emotional criteria.