Bvlgari is significantly strengthening its integrated manufacturing strategy. The Saignelégier Manufacture, an essential pillar of Bvlgari’s watchmaking division, has undergone a significant renovation and expansion. Nestled in the Jura Mountains, it is home to the production of dials and cases. On November 14, 2024, Bvlgari inaugurated the redesigned and enlarged Saignelégier facility, which now brings watch case and dial production together under one roof – a unique setup in the industry. With the addition of a new floor, the site has grown from 3,400 to 4,400 sqm. Its scale, along with the diversity of crafts it accommodates, enables Bvlgari to fully leverage the synergies offered by vertical integration. The upgrades focus on modernising production methods, fostering interdisciplinary collaboration, and enhancing versatility and multi-skilled training. They also include optimised safety measures, improved work well-being for employees, and targeted measures to reduce the environmental impact of production. Notably, a new space dedicated to “Artmanship” – the fusion of Art and Craftsmanship – has been established at the heart of the manufacture.
