A masterpiece of modern glamour in stainless steel, or stainless steel and rose gold with or without diamonds, three new Serpenti Seduttori timepieces complete the collection. Here, we take a look at the new watches and at an exhibition that traces the fascinating evolution of Serpenti with a stunning selection of jewels and watches from the maison’s archives and the latest Serpenti collections
Serpenti Seduttori
A triumph of fearless design inspired by the golden moments of a woman’s life, Serpenti Seduttori is the latest incarnation of one of Bvlgari’s most recognisable cult watches: Serpenti. Born to be gold and created as an homage to the most precious element of all – time – it captures the breath-taking beauty that weaves its way, like a golden thread, through the hours of our lives.
Like the sands of time, the seconds, hours and days slip away, leaving us with treasured memories of exceptional moments. Some are grand and life-changing – such as weddings and births – and some are everyday moments, but just as cherished: coffee with an old friend or a walk at sunset. The life of the Seduttori woman is built around those golden moments, shaping and defining her character and style – a seductive powerful persona.
From a design point of view, the collection is unprecedented and represents a bold new chapter for the world of Serpenti timepieces. Featuring a drop-shaped watch head inspired by the Serpenti Tubogas collection, the new Seduttori case is thinner than ever before and is crowned in cabochon-cut gemstones in a nod to Bvlgari’s DNA as the Roman jeweller. The collection also debuts a completely new flexible bracelet composed of stylised hexagonal links that reference the Serpenti scale motif.
An homage to the warmth and splendour of gold, the collection features styles in all three shades of gold that are at the heart of the collection: rose, white, and yellow. In addition to the yellow gold and diamonds edition, there are ultra-precious diamond and diamond pavé models in white gold and rose gold. To complete the Serpenti Seduttori assortment, Bvlgari is now introducing three new styles featuring a steel case and bracelet or steel case and bracelet with a rose gold bezel.
Resonant of golden desert sands passing through an hourglass to mark the passing seconds, gold is the key to the enigma of Serpenti Seduttori, a bold new chapter for the world of Serpenti timepieces. Glamourous and versatile, the new everyday Serpenti watch is emblematic of the occasions and events that shape women’s life – and all of the golden moments that make up a well-lived life.
Serpenti exhibition in London
From September 14 to 17, a new exhibit that traces the fascinating evolution of Serpenti – with a stunning selection of jewels and watches from the Maison’s historical archive and the latest Serpenti collections – took over Bvlgari’s New Bond Street Boutique in London. The exhibition showcased pieces from the Bvlgari Heritage Collection that highlight Serpenti’s extraordinary range of expressions throughout the decades, from more stylised versions to the animalier styles introduced in the second half of the 1950s.
Beginning in the late 1940s, the first Serpenti models were introduced – an avant-garde aesthetic that was initially combined with the Tubogas technique. Later, these were revived in several iterations, in two- or three-colour gold or combined with steel to further confirm Bvlgari’s expertise with daring colour combinations, intricate craftsmanship and unconventional materials. Square, circular, rectangular and octagonal shapes were adopted for the dial, sometimes evoking the snake head. The pieces illustrate the rich vein of creativity that Bvlgari has mined with Serpenti: the scales could be reproduced with diamonds, polychrome enamel or precious gems like jade, seen in an example that appeared in the exhibit.
In other models, the scales were transformed into playful “boules” that were soldered one by one to form an intricate gold mesh. The head of the animal is completely different on each model, and embellished with pave, baguette-, navette-, brilliant- or marquise-cut diamonds to give each style its own distinctive expression. And of course, the irreverent spirit of the Maison was always on display, with one gold and platinum Serpenti jewel featuring a playful red enamel tongue rather than the snake’s traditional forked one.
The slinky animal also took shape as fashionable belts, three models – loyal replicas of the 1970s originals – were also on display. A very rare 1969 Serpenti necklace with polychrome enamel, embellished with an unmistakable Bvlgari touch in the form of a velvety cabochon sapphire that crowns the head – currently the only one in the Heritage Collection – was also part of the London selection. Finally, the new Serpenti Seduttori watch line representing the current reimagination of the cult Serpenti watch completed the exhibition.
Feast your eyes on these magnificent Serpenti models, images provided exclusively to “Day & Night” by Bvlgari:
