In a dazzling event held at The DIFC in Dubai recently, Bvlgari marked the “Serpenti Factory” grand opening and the captivating “75 Years of Infinite Tales” exhibition
On this special occasion, the iconic Serpenti emblem took centre stage, casting a mesmerising display of projection mapping on the Gate Building painting the Dubai skyline with its radiant allure. Dubai stands as a dynamic global hub, championing diversity and inclusivity, at the heart of which lies a harmonious fusion of Emirati and international cultures.
The Serpenti Factory in Dubai was dedicated to crafting an immersive experience that acted as a cultural bridge, uniting the essence of Middle Eastern and Italian heritage. This initiative not only elevated Dubai as an emerging artists’ haven but also served as a splendid showcase for the talents of local artists.
Bvlgari, with profound reverence for the Middle Eastern region, its cultural richness, and its vibrant art scene, wholeheartedly embraced a collaboration with a select group of exceptionally gifted local artists. These creative profiles – Azza Al Qubaisi, Dr Azra Khamissa, and Dr Afra Atiq – were invited to weave their creative magic around the Serpenti sign, drawing inspiration from its rich heritage and unique characteristics. Their artistic expressions breathed new life into the iconic symbol.
The exclusive preview of the event welcomed 300 guests, including Bvlgari’s regional brand ambassadors. Lojain Omran, Raya Abirached, Huda Al Mufti, and Bassel Khaiat – the first regional male ambassador – came together to celebrate this extraordinary occasion, further enhancing their association with the Bvlgari family.
Jean-Christophe Babin, the CEO of Bvlgari Group, graced the exhibition’s opening with his presence. The Bvlgari Serpenti 75 Years of Infinite Tales exhibition opened its doors to the public from September 15 to 24, where visitors embarked on a visionary journey, delving into the deep connection between Bvlgari’s Serpenti creations and the world of art.
