Charles Zuber wins Grand Prix at Transform Awards MEA

Charles Zuber along with Brand Lounge, a strategy-led brand consultancy, announced winning the prestigious Grand Prix at the 10th Transform Awards Middle East Africa. This honour recognises the collaboration between Geneva-based luxury watch and jewellery brand Charles Zuber and Brand Lounge. Charles Zuber x Brand Lounge earned praise for its daring approach to brand development in the luxury retail industry. Through the strategy-led brand development methodology, Brand Lounge defined and developed a Neo-Swiss design philosophy that differentiated the brand in a fiercely competitive sector. The Awards recognises the transformative power of brand strategy and design and celebrates exceptional brand development efforts from across the region.