Chopard announced its first ambassador for Saudi Arabia Honayda Serafi to convey the maison’s creativity and expertise. Well-known for her elegance and her keen sense of fashion, Honayda Serafi’s main purpose is to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele. One of the top fashion entrepreneurs in the Middle East, Serafi embraces her culture through her unique designs, paying tribute to the Kingdom of Saudi Arabia. Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the Kingdom by presenting the Happy Palm pendant – a Saudi Arabia-exclusive created along with partner Attar United – made of 18-carat ethical rose gold.
