Chopard revealed that from July 2018 it will use 100% Ethical Gold in its jewellery and watches. Long-term supporters and friends of Chopard, including Colin and Livia Firth, Julianne Moore, models and activists came to cheer as the announcement was made by Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele at Baselworld. From July, 2018 Chopard gold will be responsibly sourced from one of two traceable routes: Artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes; or the RJC Chain of Custody gold, through Chopard’s partnership with RJC-certified refineries.
