Chopard installs art, spreads joy
In celebration of the 40th anniversary of its Happy Diamonds Collection, Chopard, along with long-time partner Ahmed Seddiqi & Sons, adds twirls of happiness through an exceptional art installation at Mall of the Emirates Fashion Dome
From the 11th of March 2016 until the 15th of April 2016, the luxury house of Chopard displayed a monumental art installation that reflected the spirit of its iconic Happy Diamonds Collection at the Mall of the Emirates Fashion Dome. The guests of this huge shopping mall, which happens to be the region’s first shopping resort and flagship luxury destination, were charmed by the three expressive installations that were related to Happy Diamonds watches dials and jewellery.
Ever since its creation in 1976, the Happy Diamonds Collection has distinguished itself by the joyful swirl of precious dancing diamonds. Moving and connected, spontaneous, whirling and dazzling, the diamonds move freely in the Collection’s jewelry and timepieces, perfectly reflecting the joie de vivre of the women who wear them
This art installation also fell within a milestone year as Mall of the Emirates marks 10 years of creating great moments for everyone, every day. Back in October 2015, Chopard boutique had re-opened its doors at Mall of The Emirates in a new location with the brand’s new design concept developed by the renowned French Architect Thierry Despont.
