Chopard is now Green in Dubai
Caroline Scheufele and Livia Firth present exclusive Green Carpet High Jewellery pieces at the Chopard flagship boutique in Dubai
It is deeply satisfying when you can shop to your heart’s content and rest assured that you have spent on ethically sourced materials and also helped the economically vulnerable. Haute Horlogerie and Joaillerie brand Chopard has been working to make this happen for some time now.
The beginning of October saw Caroline Scheufele, Chopard Co-President and Artistic Director, along with Livia Firth, Founder and Creative Director of Eco Age, come together in Dubai to present exclusive Green Carpet High Jewellery pieces at the Chopard boutique in The Dubai Mall.
Launched in 2013 in partnership with Eco-Age, The Journey to Sustainable Luxury is Chopard’s commitment to sourcing responsibly and helping the real people, who are all too often overlooked, in its supply chain. This year at the Cannes Film Festival, Chopard announced its journey partnership with Gemfields.
By partnering with Gemfields, Chopard can set an example of best practice in the mining of coloured gemstones, demonstrate leadership in the forging of industry alliances and continue to support local communities in the most remote regions where these extremely rare raw materials are mined.
To celebrate this new phase of its journey, Chopard unveiled a capsule collection of Green Carpet High Jewellery within its Red Carpet Collection at the Cannes Film Festival in May and included responsibly sourced emeralds in Chopard’s Green Carpet Collection for the very first time.
