Chopard’s Journey to Sustainable Luxury continues in Malaysia

In July 2020, Chopard opened its new boutique at Suria KLCC in the heart of Kuala Lumpur, Malaysia. Located within the Petronas Twin Towers, Suria KLCC is Malaysia’s most iconic shopping destination. The highlight of this renovated boutique is the inclusion of a “green and sustainable” feature wall – with live plants on a large 8m tall by 17m wide steel façade – as part of its design. Conceptualised from an idea suggested by Caroline and Karl-Friedrich Scheufele and the first of its kind in the region, this unusual characteristic symbolises Chopard and its link with Nature.