Chopard once again sponsored the annual gala dinner held on May 25, 2023, during the Cannes Film Festival in support of The Foundation for AIDS Research (amfAR), one of the world’s leading non-profit organisations dedicated to the support of AIDS research, HIV prevention, treatment education, and advocacy. Held at the Hôtel du Cap in Antibes, the evening was attended by Chopard Co-President and Artistic Director Caroline Scheufele, accompanied by many celebrities adorned with watches and jewellery by Chopard, including Helena Christensen, Cindy Bruna, Ashley Graham, Storm Reid, Peggy Gou, Georgina Rodriguez, Eboni Nichols, William Abadie and Alejandro Nones. Guests were treated to a spectacular fashion show by Carine Roitfeld highlighting Chopard Haute Joaillerie.
