Chopard unveils new design concept at the re-opened boutique

Luxury Swiss brand Chopard re-opened its boutique at Mall of the Emirates with the new design concept developed by therenowned French architect Thierry W. Despont

Chopard Co-Presidents Karl-Friedrich Scheufele and Caroline Scheufele are proud to announce the refurbishment and re-opening of its boutique at one of the main shopping destinations for luxury brands’ aficionados in the UAE, the Mall of the Emirates. The Chopard Boutique spans massive area of 92 square metres that flaunts an exclusive VIP room where selected guests are welcomed in a private and relaxing ambiance and invited to enjoy the beauty of all the Chopard Collections for ladies and gents including exquisite jewellery, high jewellery and timepieces creations.

Boasting the new design by architect Thierry W. Despont, the boutique exudes warm and intimate atmosphere with its light-toned wood (white oak), opulent leathers, silk and precious velvet. Thierry Despont has chosen to maintain the plush, comfortable charm of the former boutiques, while modernising it to create the feeling of visiting a beautiful private home with well-defined areas accommodating high jewellery creations, watches and accessories. He has done so while focusing on a sense of intimacy conducive to enable customers to stroll around the stores in a relaxing manner.

This re-opened Chopard Boutique is located on the first floor of Mall of the Emirates which features more than 500 international brands, more than 700 stores and hosts the Middle East first indoor ski resort and snow park.